New ‘Jurassic World’ Trailer Debuts During Super Bowl

After weeks of waiting, the new official trailer of Jurassic World gives us a little more insight into the plot of the rebooted franchise.

Following in the ill-fated footsteps of their predecessors, the new park management – headed by the ruthlessly ambitious Claire (Bryce Dallas Howard) – turns a blind eye to the horrific events that occurred only 22 years earlier, and updates the island with a slick, consumer-friendly appeal. When visitor rates begin to plummet, however, Claire chooses to satisfy corporate earnings by genetically manufacturing an entirely new species of dinosaur in order to draw in more consumers.

Much to the dismay of game keeper Owen (Chris Pratt, Guardians of the Galaxy), Indominus Rex (translated from Latin into “untamable king”) is born, and when released into the habitat, almost immediately begins to terrorize both dinosaur and human. With over 20,000 visitors on the island, and attractions such as dangerous pterodactyls and a monstrous mosasaur (seen devouring a shark) set loose upon them, it is up to Owen and Claire to calm the chaos and restore peace the park.

Owen seems to have a few tricks up his sleeve, however, leading his pack of velociraptors to combat the hybrid beast.

Colin Trevorrow (Safety Not Guaranteed), writer and director of Jurassic World, advises not to judge the raptors’ relationship with Owen at face value, though, saying in an interview with Empire:

Owen’s relationship with the raptors is complicated. They aren’t friends. These animals are nasty and dangerous and they’ll bite your head off if you make the wrong move. But there are men and women out there today who have forged tenuous connections with dangerous predators. That’s interesting territory to me.”

The upcoming film will also feature Vincent D’Onofrio as a sinister character, although no details have been revealed regarding his role as of yet.

This Super Bowl trailer spot airs nearly 3 months after the first extended trailer was leaked in November 2014. Universal’s steady unveiling of Jurassic World is not limited to trailers alone; last November they even released an interactive website for the fictional theme park as a marketing campaign.

Much like the shark in Jaws, the filmmakers have chosen not to unveil the full-body design of the terrible Indominus Rex, rather teasing audiences with only glimpses of its claws and teeth. Who knows, maybe Trevorrow will draw creative inspiration from Spielberg -who directed both Jaws and the original 1993 Jurassic Park film – and stall the dinosaur’s full reveal until Jurassic World’s nail-biting climax.

Related Post
Leave a Comment