Kane Parsons is “absolutely not” embracing AI. The Backrooms director recently did multiple interviews in which he discussed the “harmful consequences” that have begun to emerge as AI becomes more integrated in Hollywood and society in general. Parsons first discussed the topic with The Australian, saying,
I think I’m in the same boat as most well-adjusted people. If I could snap my fingers and make generative AI disappear forever, I probably would. Creatively, I get no enjoyment from using those tools. It defeats the purpose entirely for me.
Parsons states that he would rather dissect AI from an “artistic” lens rather than utilize it; he explains further,
What interests me more is interrogating it artistically. We already live in a world where you walk outside, and there are billboards and signs that are obvious AI slop. That’s become part of our visual reality. To me, generative AI feels less like innovation than a symptom of a broader cultural and economic rot. I’m interested in using that iconography in art- not using AI to make the art itself, but examining what it represents. I definitely want to explore it further in future projects.
Parsons doubled down on his answer during a CBS Morning interview on Monday when he was asked why he won’t embrace generative AI. The record-breaking filmmaker responded,
I mean, for me, that whole point of doing what I’m doing, art is a way of processing life, that’s inherently what it’s supposed to be for most people. I don’t see value in outsourcing any element of that.
The creepypasta-based horror grossed approximately $100 million in the first six days it was released, becoming A24’s first film ever to achieve that. Backrooms is available in theaters everywhere.
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