Dakota Johnson opened up about her feelings towards her Madame Web experience. The Sony-Marvel film was a box office flop and has been deemed one of the worst modern superhero films; Johnson had also previously hinted at the released project being incongruent with what she originally read during the Madame Web publicity tour.
Speaking with Bustle, Johnson said, “It was definitely an experience for me to make that movie…I had never done anything like it before. I probably will never do anything like it again, because I don’t make sense in that world. And I know that now. But sometimes in this industry, you sign on to something, and it’s one thing and then as you’re making it, it becomes a completely different thing, and you’re like, ‘Wait, what?’ But it was a real learning experience, and of course, it’s not nice to be a part of something that’s ripped to shreds, but I can’t say that I don’t understand.”
She continues to discuss the difficulties within the filmmaking experience and film industry: “It’s so hard to get movies made, and in these big movies that get made — and it’s even starting to happen with the little ones, which is what’s really freaking me out — decisions are being made by committees, and art does not do well when it’s made by committee…Films are made by a filmmaker and a team of artists around them. You cannot make art based on numbers and algorithms. My feeling has been for a long time that audiences are extremely smart, and executives have started to believe that they’re not. Audiences will always be able to sniff out bullshit. Even if films start to be made with AI, humans aren’t going to fucking want to see those.”
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