China’s Biggest Online Streaming Service, iQiyi Opens Its First Movie Theater

While in the U.S., the termination of conventional movie theater chains has been a rising concern amongst cinema-goers as the streaming services like Netflix, Hulu and Amazon continue to expand, offering high quality, cost-efficient content. Across the Pacific, in China, streaming services seem to desire to integrate into their subscription into physical theaters for offline screenings.

One of the most visited websites in China, the streaming giant, iQiyi, has opened its first theater location in southern China. The company’s main goal with this first step is to create a network of theaters that would allow viewers to choose the content and timing of the screenings.

iQiyi has also been recently active on the global marker, penning a deal with a leading sales and distribution team, FilmNation Entertainment for exclusive VoD output of FilmNation’s content. These activities clearly establish iQiyi as a service that is looking to expand and dominate both the domestic and international distribution markets in China, something that can also be sensed in a statement released by iQiyi’s Senior VP, Yang Xianghua: “The development of on-demand movie theaters poses an exciting opportunity to increase the strength and overall scale of China’s film industry.”

With the move of subscription-based theater-going becoming the norm in the United States with MoviePass, it wouldn’t be surprising of streaming giants like Netflix took a similar route in the future.

Michael Adonts: Hi, my name is Michael! I am a filmmaker based in Los Angeles, currently living in the SF/Bay Area, where I attend UC Berkeley as an undergrad, majoring in Psychology. Beyond my studies, I also work as a freelance producer, videographer and editor, having worked with a variety of clients, ranging from local musicians to up-and-coming start ups, making videos, commercials and trailers. My interest in film began in middle school when my family and I immigrated to LA, having previously lived in Russia and Armenia (my homeland.) Having limited experience in American culture and language, I took to watching platitudes of classical American films of the 70s, 80s and 90s, from which, while seeking to simply become educated in a foreign culture, I discovered my love for cinema and its different forms, like directing, writing, and editing. I started making my own films in high school, where I also began collaborating with friends on projects of various nature. Learning the craft myself, I continue to do so now as I start to dive into bigger projects, with the goal of writing and directing for film and TV! While early on I was mostly exposed to New Hollywood directors and 90s filmmakers like David Fincher, the Coen Brothers and Spike Jonze, I eventually began venturing to foreign cinema of the likes of Fellini, Bergman, Kurosawa, as well as Old Hollywood masters like Hitchcock, David Lean, and Billy Wilder. In films I primarily seek two things: passion and innovation. I love observing confident filmmakers masterfully submerge the audience into unique worlds and stories, utilizing all of cinema’s many possibilities like visuals, sound, music, and editing. Film has developed a universal language that is becoming more and more available to wider varieties of artists, which makes me excited to observe and engage in the future of both Hollywood and the world cinema!
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