This is going to get ugly.

Revealed at the Las Vegas CinemaCon, STX Entertainment has brought on board Sin City director Robert Rodriguez to helm their newly announced UglyDoll movie.

Following the success of toy-based family pictures like The LEGO Movie and Trolls, UglyDoll will star the popular parade peculiarly proportioned plush monsters in a new feature length adventure. The film was in development at Universal and Illumination Entertainment for a brief time, but was handed over to STX in their efforts to create more family oriented films.

No word yet on whether or not this project will be animated like the previously mentioned films, but Robert Rodriguez is no stranger to bringing highly fantastical child-like wonders to life. Films of his like The Adventures of Shark Boy and Lava Girl and the Spy Kids franchise have become major nostalgic classics and feature imaginatively off-kilter worlds and situations. Given that the UglyDoll toy line has no specific storyline attached to it, Rodriguez and his team are free to envision a fitting concept for a story to go along with the bug-eyed plashes. If this film succeeds, can the Funko Pop! movie be next?

UglyDoll is but one of the various projects Rodriguez may have in the works at the moment. Along with producing and co-writing 20th Century Fox’s anime and manga adaption Alita: Battle Angel with James Cameron, Rodriguez is also developing a live-action version of Hanna Barbara’s Jonny Quest and is the frontrunner to direct the remake of John Carpenter’s Escape From New York.

The UglyDoll film is set for release on May 10, 2019.