Skydance Animation has set a multi-year deal with Spin Master, the children’s entertainment company behind the creation of popular properties like Paw Patrol.
Under the agreement, Spin Master will be the studio’s master toy licensee. Their first title to cover is the Apple original Spellbound. Directed by Vicky Jenson, Spellbound is a fantasy-themed story written by Lauren Hynek, Elizabeth Martin, and Linda Woolverton. Characters from the picture will be featured as products like fashion dolls, mini-dolls, and vehicles.
“We are thrilled to be partnering with a company like Spin Master that is as committed to quality and attention to detail as we are,” said Luis Fernández, Skydance’s head of consumer products. “As we ramp up production on our slate of animated features, we could not imagine a better partner to bring our visually stunning and epic animated worlds to life.”
Skydance Animation is led by former Pixar chief John Lasseter and produced its first film for the streaming service, Luck, which will premiere on August 5th.
Chris Beardall, Spin Master’s president of toys and chief commercial officer, said the company is eager to “infuse our marquee innovation into the fantastical worlds and enchanting characters” created by Skydance. Beginning with Spellbound, he added, “We can’t wait to deliver that magic to the playroom through an innovative and imaginative toy line.”