Reese Witherspoon and Build-A-Bear are teaming up for a new Goldilocks and the Three Bears movie. Witherspoon and Sarah Harden’s production company, Hello Sunshine productions, are planning to reimagine the popular story. The story is still in early development but, we know that it will follow Goldilocks as a strong female protagonist. 

This marks the first film from Hello Sunshine’s children and animation division and the head of the division, Claire Curley will be the executive producer. This also marks the company’s first collaboration with Build-a-bear. Other executive producers on the team will include Build-A-Bear’s Sharon Price John and Foundation Media Partners’ Patrick Hughes. 

Consumers a mostly familiar with the Build-A-Bear Workshop franchise, but the company has an entertainment division that has released other movies, including Honey Girls, Deliver by Christmas, and Christmas CEO. 

When speaking on the film, Sarah Harden remarks, “Over the last 25 years, Build-A-Bear has created a trusted fanbase rooted in family, personal connection, and storytelling with teddy bears, making them the perfect partner for this project,” Curley said in a statement. “We’re excited to collaborate with them to bring a new perspective to such a timeless tale that we know will inspire young audiences.”

The Build-A-Bear CEO has stated that they are “thrilled” to be working with Witherspoon and that in their opinion the achievements of Hello Sunshine are a “proof-point of the potential of this project.”