Paolo Sorrentino’s ‘Loro 1’ and ‘Loro 2’ Distribution Strategy

Oscar-Winning Italian director and the creator of HBO’s marvelous series, The Young Pope (starring Jude Law), Paolo Sorrentino recently released a film about the Italian tycoon, Silvio Berlusconi, using an interesting, previously scarcely explored method. In Italy, Loro 1, the first installment of a two-part picture (each with a run time of 1 hour and 45 minutes,) was released on April 24, 2018 and two weeks later, Loro 2 hit the theaters on May 10. The two parts played together on 900 Italian screens after the release of the second film, so far earning a respectable $7.6 million sum.

Now, the two films were cut together into a single version for international release which runs for 2 hours and 25 minutes. The standalone is set to be kicked off at the Toronto International film festival. Sorrentino’s feature films, The Great Beauty (which earned numerous awards including an Oscar for the Best Foreign Language Film) and Youth preformed modestly in the filmmaker’s homeland box-office, but the director’s international acclaim has reached the peaks of recognition, so one can expect Loro to continue performing well when released in Europe and America. Universal is in charge of releasing the standalone cut in Italy, and Pathe is handling several European terroritories, also showing the film to U.S. buyers, as reported by Variety.

Watch the teaser trailer for Paolo Sorrentino’s Loro, which reunites him with a longtime collaborator, Toni Servillo.

Michael Adonts: Hi, my name is Michael! I am a filmmaker based in Los Angeles, currently living in the SF/Bay Area, where I attend UC Berkeley as an undergrad, majoring in Psychology. Beyond my studies, I also work as a freelance producer, videographer and editor, having worked with a variety of clients, ranging from local musicians to up-and-coming start ups, making videos, commercials and trailers. My interest in film began in middle school when my family and I immigrated to LA, having previously lived in Russia and Armenia (my homeland.) Having limited experience in American culture and language, I took to watching platitudes of classical American films of the 70s, 80s and 90s, from which, while seeking to simply become educated in a foreign culture, I discovered my love for cinema and its different forms, like directing, writing, and editing. I started making my own films in high school, where I also began collaborating with friends on projects of various nature. Learning the craft myself, I continue to do so now as I start to dive into bigger projects, with the goal of writing and directing for film and TV! While early on I was mostly exposed to New Hollywood directors and 90s filmmakers like David Fincher, the Coen Brothers and Spike Jonze, I eventually began venturing to foreign cinema of the likes of Fellini, Bergman, Kurosawa, as well as Old Hollywood masters like Hitchcock, David Lean, and Billy Wilder. In films I primarily seek two things: passion and innovation. I love observing confident filmmakers masterfully submerge the audience into unique worlds and stories, utilizing all of cinema’s many possibilities like visuals, sound, music, and editing. Film has developed a universal language that is becoming more and more available to wider varieties of artists, which makes me excited to observe and engage in the future of both Hollywood and the world cinema!
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