“I decide when I’m done.”
Disney and Pixar Animation Studios have revved up a new full trailer for their upcoming summer release, Cars 3.
Directed by Pixar storyboard artist Brian Fee, Cars 3 takes the light-hearted brain child of Disney/Pixar big wig John Lasseter for an unexpected dramatic turn in what is shaping up to be the most emotional installment of the Cars trilogy.
The film’s synopsis reads: “Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen (Owen Wilson) is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of an eager young race technician, Cruz Ramirez (Cristela Alonzo), with her own plan to win, plus inspiration from the late Fabulous Hudson Hornet and a few unexpected turns. Proving that #95 isn’t through yet will test the heart of a champion on Piston Cup Racing’s biggest stage!”
Along with the film’s tonal shift, Cars 3‘s marketing campaign has also greatly differed from the previous 2006 and 2011 entries. The posters and trailers have made an effort to hide the characters faces as often as possible, focus primarily on the gripping plot points and key dramatic scenes, and even have held off on showing a lot of the film’s comedy. Larry the Cable Guy’s comedic tow truck Mater has had very little presence in the trailers or posters. After the luke warm reception of Cars 2, Cars 3 is promising audiences a more thematically resonant time at the movies.
The film is set to park in theaters on June 16th, about 11 full years after the first film.