Since the Marvel Cinematic Universe began in 2008 with the release of Iron Man, the films averaged 5% of the domestic box office, releasing on to two films a year. The creation of the Marvel Cinematic Universe has allowed Marvel, alongside both Disney and Sony at times, to release more and more Marvel productions each year, ranging from both films to television shows.
According to strategist Matthew Ball, by 2019, through its three releases that year, it shot up to collecting 15% of the domestic box office. This is because each Marvel film is expected to accumulate an average of 100 million dollars, which in turn creates more money-making spin-offs and even more films, including the superheroes the fans come to adore.
With an increasing number of opportunities given to the Marvel Cinematic Universe, the limit on which they can go, whether through brand partnerships or theme park rides, has become smaller and smaller- only bringing in more money for the companies involved.
The most important note is that even after so many projects, the fans still love these films, which allowed Marvel to accumulate 26% of all domestic box office revenue in 2021 alone. These Hollywood blockbusters never fail with fans at home, and its most recent release, Spider-Man: No Way Home, has shattered box office records around the world, despite being released less than a month ago.
The Marvel Cinematic Universe has brought in an average of $450 million per film since 2016, and those numbers do not seem to be slowing down.
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