Imax has just sealed a new deal with French film company Pathé Cinemas. The contract includes putting five large-format theaters, including those with laser projection technology, across Pathé’s network of theaters in Europe.
The exact locations of the theaters have not been stated yet but will be at a later date.
Following the initial partnership between Imax and Pathé, which brought an Imax concert film of French band Indochine to the big screen, the two companies have also agreed to show three Pathé films across the network upon their initial release.
Imax and Pathé partnered for the first time in 2010, with Pathé currently boasting 26 Imax locations across France, Belgium, Switzerland, the Netherlands, and Morocco.
According to Hollywood Reporter, part of the deal includes a filmed version of a ballet stage performance of Swan Lake coming to the big screen. The performance is choreographed by Rudolf Nureyev and is produced by Paris Opera and Pathé Live. The production will utilize Imax cameras during filming and will see a full global theatrical release by the end of 2024.
CEO of Imax, Rich Gelfond, said, “This agreement advances two key strategic priorities for Imax: expanding our network in the thriving French cinema market and further diversifying our content portfolio across new experiences.”
Chairman of Pathé Cinemas, Aurélien Bosc, commenting on the partnership as well, said, “Leveraging on the strong Imax brand and its state-of-the-art technical features, we reinforce our premium strategy by offering moviegoers emotional experiences within our cinemas and the unique opportunity to watch exclusive Live content in Imax theaters.”
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