Marvel’s Avengers: Endgame has somehow topped the ridiculous projections reported this morning. The three-hour epic is demolishing the record book with a $140 to $150 million domestic debut on its first day of release. The previous opening record was held by Star Wars: The Force Awakens with $119 million. According to Deadline, projections for Endgame have barrelled through the $300 million landmark. Endgame is now expected to end its weekend somewhere in between $315 and $330 million but may go even higher.

Projection have soared beyond anyone’s expectations. Hours into its release, Endgame has established itself as one of the most important blockbuster films ever released. Disney/Marvel and the Russo brothers have cultivated a cultural phenomenon that has led to this precise moment. For the first time this millennium, the entire world is simultaneously partaking in a collective cultural experience. Endgame now has a legitimate chance to reach a $1 billion global opening. No projection can contain the magnitude of this profound cultural moment. To put it simply, the entertainment industry is shocked.