This year, the Academy of Motion Picture Arts and Sciences is reminding its members of the importance of their vote as the final voting period for the Oscars begins. However, the Academy knows that the once-coveted golden statues that celebrated “the best in film” don’t hold the same weight anymore.
With rising prices at movie theatres nationwide and the increase in streaming platforms producing their movies (i.e., last year’s Best Picture winner “CODA” was backed by AppleTV+), studio executives fear that winning an Oscar no longer means financial success.
Peter Bart, a writer for Deadline, said, “The Oscar show seems almost a distraction at a time when media giants are frazzled by a pervasive weakness in advertising and the inflation in streaming numbers.”
David Zaslav of Warner Bros. Discovery said that their success would have to become a group effort amid limited subscriber growth for the platform, but is hopeful for success with the news of revamping “The Lord of the Rings” franchise.
All eyes are on this year’s awards season. A24’s blockbuster hit “Everything Everywhere All At Once” is seen as the frontrunner for Best Picture. The actual race is on the various actors who had career-defining performances, such as Michelle Yeoh, Jaime Lee Curtis, Angela Basset, Austin Butler, and Brendan Fraser.
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