During the promotion for A24’s Marty Supreme, Timothée Chalamet has turned the press tour into an extension of his personal storytelling. The press tour has taken a completely different approach, rather than relying on traditional interviews and campaign appearances on media outlets, the campaign leans into the identity of being an individual, and the film’s themes relating to discipline and ambition.
Directed by Josh Safdie, Marty Supreme follows a fierce and obsessive table tennis prodigy on an unconventional path. During the film’s promotion, his presence has mirrored the mindset of his character of Marty, while demonstrating that this film isn’t just another role for him, but a project rooted in artistic growth and passion for his work.
Part of that strategy has included unexpected collaboration and outreach that goes beyond usual marketing. For example, there was speculation that Chalamet was secretly the London digital artist EsDeeKid, and in turn became proactive about the rumor. Chalamet connected with EsDeeKid, and made a promotional remix with him for Marty Supreme. Driving engagements with online communities in a way that feels organic rather than forceful, his campaign mostly extends into the spaces for the younger generation, reinforcing ideas that can lead towards audience engagement. Moving forward this model can reflect the broader shift in how artists can form their public reputation, rather than trying to appeal to every consumer possible. This campaign is set to position itself as a cultural impact by creating new strategies to communicate personality and influence.
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