Following its Netflix release date of Nov. 27, Martin Scorcese’s The Irishman has garnered between 2.8-3.1 million viewers each day, according to a new Nielsen report. Despite only tracking US viewers, the reveal of such numbers are a rarity for a Netflix film, whose heads are famously coy about revealing viewer statistics. At a conference for Variety, Netflix head Scott Stuber would only say that the company “is on [our] way to being happy with the movie,” when asked about the film’s numbers.
Neilsen additionally reported the film gathered a total average minute audience of 13.2 million viewers its first weekend on the streaming platform. It’s viewership peaked on its third day of availability, Nov. 29, reaching 3.1 million viewers.
The Irishman is Scorcese’s first film with Netflix and notable a collaboration between old cinema and its likely future in streaming. Considering the film’s 210 minute run-time, these numbers indicate success over similarly released Netflix film El Camino: A Breaking Bad Movie. Neilsen reports that 18% of viewers watched The Irishman in its entirety, compared to 11% for El Camino.
Premiering back in September at The New York Film Festival and previously released in small theaters Nov. 1 ahead of its streaming release, The Irishman found much backlash from bigger theater chains like AMC and Regal. It’s currently and only available for streaming on Netflix. Read our review of the film here.