Largo.ai is an analytics firm committed to finding AI-driven solutions for the film and television industries. Now, the company has received a $7.5 million investment from a variety of backers, including Sylvester Stallone and Thomas Tippl, the former vice chairman and chief operating officer of Activision Blizzard.

The investment will go towards growth plans for the company, with a goal of giving more artists the tool of generative AI to assist in early development of projects. “Having established widespread adoption within the film and TV sectors, working with over 600 companies, including several Hollywood studios and large agencies, Largo.ai will expand its core offering with the launch of its Version 3 into the market. The new version will provide actionable recommendations together with its existing tools and generate early creative concepts that mimic how the content will look in the final production stages,” the company said in a statement on Monday.

Largo.ai aims to make AI-enhanced tools more accessible to smaller creators and companies. Initially, these tools were exclusively available to large companies who used them to pump out content faster. Sami Arpa, the CEO of Largo.ai said in an interview, “Our mission was to level the playing field for the rest of (the) industry which has stayed more traditional to date. Over the last two years, as technologies like ChatGPT have become embedded in our everyday lives, the fear of AI has diminished, and its adoption curve is dramatically changing.”

The role of AI and AI-enhanced creativity models have become increasingly controversial in Hollywood in recent years, so at this point it is unclear whether companies such as Largo.ai will significantly change how content is produced. If one thing is for certain is that Largo.ai is determined to be at the forefront of the movement, saying “We are proud to have been at the forefront of this movement and, with the support from our investors and strategic partners who share our vision, we can now truly push the boundaries of AI integration for the movie and advertising industries.”