‘Now You See Me: Now You Don’t’ Extends Its Run From Theaters To Blu-ray

From the last installment in the magician heist franchise, Now You See Me: Now You Don’t, is on its next run from theatrical release for its physical media release on Blu-ray, DVD and streaming. Signaling the film’s next lifecycle after its debut in theaters. During the theatrical release, it opened at No.1 in the domestic box office. Making an estimated over $20 million in its weekend debut, while also maintaining its global performance internationally with $351 million. This generated a good sized revenue based on its moderate budget of $75 million. Making this a return on a reliable venture rather than a high budget project with the shadow of risk.

After theaters the film moved into the digital space for video on demand before making its current physical release. This shows the continued layers studios are setting in place after theatrical releases. Instead of relying on the traditional post release promotions, they continue to layer that engagement with home viewing immersions. The collector purchase such as Blu-ray will come with exclusive content from the film that connects to viewers who prefer the traditional home viewing experience.

This transition plan from theaters is from strategies developed in the 2010s era. Where studios were able to reach mass audiences from those collector products, such as the Blu-rays. This physical launch highlights the relevance of physical media in an area dominated by streaming. While digital streaming is conventional for the typical viewer, physical releases still appeal to collectors, and home theater enthusiasts.

Since the original Now You See Me debuted, the franchise has built a fan base of its own through its cinematic blend of illusion, action, and growth between the cast. Each installment from this franchise has expanded the formula for immersive storytelling through their promotional content. While maintaining an appeal for all types of audiences. ‘Now You See Me: Now You Don’t’ is now available to stream, and with its new Blu-ray for exclusive content that has never been seen.