During the Super Bowl’s pastime Pixar released an upcoming feature Hoppers. This film is Disney’s next major animated release following the strong success of Zootopia 2. The trailer was only a 30 second promo, featuring the fundamental story elements to help visualize the plot of the film. Although more variations of the trailer tend to be released later on, Disney attempts to start their world building for their films within their trailers so audiences can be familiar with the surroundings without jeopardizing the quality of the plot. Based on the first release footage of the film from the trailer, this project may suggest to be another Disney character driven storytelling, and elements that resonated to it the companies core audience.
The trailer opens up by introducing the protagonist Mabel. She is a passionate animal lover in the world where research scientists have crafted a set of technology that can turn the human consciousness into a robotic like animal. During this promo Mabel takes advantage of this new technology so she could adventure into the natural world of animals. This is where her perspective on animals changes as she communicates and experiences lifetime advantages in a way she never could before.
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