During the Super Bowl’s pastime Pixar released an upcoming feature Hoppers. This film is Disney’s next major animated release following the strong success of Zootopia 2. The trailer was only a 30 second promo, featuring the fundamental story elements to help visualize the plot of the film. The teaser offers just enough information to show this is an original story.
Although more variations of the trailer tend to be released later on, Disney attempts to start their worldbuilding for their films within their trailers so audiences can be familiar with the surroundings without jeopardizing the quality of the plot. Pixar has done this before by establishing tone and setting without revealing key plot points. Hoppers is on the path to follow that approach with its world while preserving a sense of discovery. Based on the first release footage of the film from the trailer, this project may suggest to be another Disney character driven storytelling, and elements that resonated to it the companies core audience.
The trailer opens up by introducing the protagonist Mabel. She is a passionate animal lover in the world where research scientists have crafted a set of technology that can turn the human consciousness into a robotic like animal. During this promo Mabel takes advantage of this new technology so she could adventure into the natural world of animals. This is where her perspective on animals changes as she communicates and experiences lifetime advantages in a way she never could before.
Visually the trailer highlights an unbalance between advanced technology and the natural order of things This pairing of these two is a hint into the broader thematic relation between the protagonist and their environment. This film leans into the question about humanity’s relationship within their own environment. Lastly the teaser was expressive with character designs and has a vibrant landscape. Mostly aimed for a family audience, while also Pixar fans will be drawn to the imaginative storytelling. A story centered around empathy, curiosity, and relationship. Just all the ingredients to make an original Pixar film. Hoppers is set to release in theaters on March 6th.
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