A New coalition aims to keep the art of film production in California. Prompted by an exodus of film production in California, a new coalition has been formed to keep this work in the state. The California Production Coalition, composed of more than 30 businesses and organizations in the entertainment industry, commissioned a survey “to gauge attitudes and statewide perceptions toward the industry and film tax incentives.” The release of the findings this month coincide with Governor Gavin Newsom’s plan to nearly double production tax incentives in California, increasing the annual total from $330 million to $750 million.

The survey findings show that 78% of California voters agree with the tax incentives, with the top reasons being creating local jobs and raising the state’s tax revenue. They also are concerned about the success of small businesses. Nearly three-quarters of voters or 73% support Governor Newsom’s production tax incentive. In addition, they support expanding the credit to include TV programming such as game shows, competition shows, and talk and reality shows.

“We must not take California’s film industry for granted and expect to stay competitive in the global entertainment industry without a competitive tax credit program,” stated Pam Elyea, owner of equipment rental company History for Hire.