Netflix usually only reveals the audience size and such data for selective features, like its most popular movies and TV series. The Willoughbys seem to make its way on that large scale metric, with Netflix reporting nearly 38 million individual accounts to watching at least two minutes of the animated film. This number does not account for the number of Netflix accounts and profiles in a single home, nor repeated viewing, which may be common with kids.
Netflix took to Twitter to announce the sizable viewership and attached a short clip from the movie. The platform captioned it: “37.6 million families met THE WILLOUGHBYS over the last 4 weeks. Don’t miss out on this high-flying adventure and the best-reviewed animated film of the year!”
37.6 million families met THE WILLOUGHBYS over the last 4 weeks. Don’t miss out on this high-flying adventure and the best-reviewed animated film of the year! pic.twitter.com/zVHBCVKrtq
— NetflixFilm (@NetflixFilm) May 22, 2020
Directed by Kris Pearn, The Willoughbys is based on a story by The Giver‘s Lois Lowry about a neglected family of children living under the rule of self-absorbed parents. The Willoughby children make an elaborate plan to send them away and orphan themselves in hopes of a better life, while sticking together as a strong, dysfunctional family. Will Forte, Maya Rudolph, Jane Krakowski, and Ricky Gervais, who both narrates and executive produces the film, make up the voice cast.
The Willoughbys currently has a 90% fresh rating on Rotten Tomatoes, marking it as the best-reviewed animated title so far in 2020.