The Chinese animated blockbuster Ne Zha 2 has already grossed $2.11 billion worldwide, making it the highest-grossing animated film currently. Even with that already impressive box office total, it will only get bigger as the film’s distributors prepare an English-dubbed version, which is said to include “well-known voice talent,” all so that the film can receive an even larger international push.

At the Beijing International Film Festival, Catherine Ying, president of CMC Pictures, one of Ne Zha 2’s distributors, revealed plans for this new English-dubbed version and discussed the film’s international release strategy. “People are excited to see Ne Zha 2”, says Ying. Ying also noted that there will be a significant new marketing strategy for this upcoming English-dubbed version compared to the original version, which already secured 1,000 screens in North America and 162 in Australia. According to Ying, this new marketing strategy will include “targeted TV advertising and social media, including YouTube and TikTok,” and a “bigger budget” to reach non-Chinese audiences.

The film was also recently released in Europe. Commenting on the European release, Cedric Behrel, managing director of Trinity CineAsia, who is handling European distribution, said: “The release of ‘Ne Zha 2’ in Europe has been extraordinary. We only started about a month ago, and it’s already become the highest-grossing Chinese film in Europe in 20 years.”

With the film expanding into more international markets and the English dub on the way, the film’s unprecedented box office will only continue to grow throughout the coming year.