Midyear Box Office Report – Superheroes Rule

Can you believe that the next few months could result in the second highest grossing summer in box office history?

Following the summer of 2013, when Iron Man 3 dominated the box office, the record-breaking summer total of $4.851 billion has been dropping. Now that the superhero genre is the unchallenged leader in ticket sales (with 4 of the year’s highest grossing films so far being Avengers: IW, Black Panther, Deadpool 2 and Incredibles 2), Variety reports that the summer of 2018 could bring near record-setting sums to the movie industry.

Last year, the domestic box office suffered during the summer season, with Tom Cruise’s The Mummy and Michael Bay’s Transformers: The Last Knight failing to deliver even the lowest anticipated results. The summer of 2017 ended with a $3.778 billion overall turn out, a -15.1% change from 2016, as reported by Box Office Mojo. Fortunately for 2017, the year ended with a bang. delivering hits such as Star Wars: The Last Jedi, Jumanji: Welcome to the Jungle, Thor: Ragnarok, The Greatest Showman, and Coco.

This year, the underwhelming performer has been Solo: A Star War Story, especially in China, where the future of Star Wars comes into question. Big-budget comedies have also struggled as of late. Fortunately, for almost everyone else the projected success stories have proven to be monster hits, most recently demonstrated by box office juggernauts The Incredibles 2 and Jurassic World: Fallen Kingdom.

Will the optimistic summer 2018 box office estimate from Variety be proven correct? Only time will tell. For now, grab your towels, head to the beach, and later that evening catch a showing of the latest release at your favorite air-conditioned theater!

Michael Adonts: Hi, my name is Michael! I am a filmmaker based in Los Angeles, currently living in the SF/Bay Area, where I attend UC Berkeley as an undergrad, majoring in Psychology. Beyond my studies, I also work as a freelance producer, videographer and editor, having worked with a variety of clients, ranging from local musicians to up-and-coming start ups, making videos, commercials and trailers. My interest in film began in middle school when my family and I immigrated to LA, having previously lived in Russia and Armenia (my homeland.) Having limited experience in American culture and language, I took to watching platitudes of classical American films of the 70s, 80s and 90s, from which, while seeking to simply become educated in a foreign culture, I discovered my love for cinema and its different forms, like directing, writing, and editing. I started making my own films in high school, where I also began collaborating with friends on projects of various nature. Learning the craft myself, I continue to do so now as I start to dive into bigger projects, with the goal of writing and directing for film and TV! While early on I was mostly exposed to New Hollywood directors and 90s filmmakers like David Fincher, the Coen Brothers and Spike Jonze, I eventually began venturing to foreign cinema of the likes of Fellini, Bergman, Kurosawa, as well as Old Hollywood masters like Hitchcock, David Lean, and Billy Wilder. In films I primarily seek two things: passion and innovation. I love observing confident filmmakers masterfully submerge the audience into unique worlds and stories, utilizing all of cinema’s many possibilities like visuals, sound, music, and editing. Film has developed a universal language that is becoming more and more available to wider varieties of artists, which makes me excited to observe and engage in the future of both Hollywood and the world cinema!
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