Can you believe that the next few months could result in the second highest grossing summer in box office history?
Following the summer of 2013, when Iron Man 3 dominated the box office, the record-breaking summer total of $4.851 billion has been dropping. Now that the superhero genre is the unchallenged leader in ticket sales (with 4 of the year’s highest grossing films so far being Avengers: IW, Black Panther, Deadpool 2 and Incredibles 2), Variety reports that the summer of 2018 could bring near record-setting sums to the movie industry.
Last year, the domestic box office suffered during the summer season, with Tom Cruise’s The Mummy and Michael Bay’s Transformers: The Last Knight failing to deliver even the lowest anticipated results. The summer of 2017 ended with a $3.778 billion overall turn out, a -15.1% change from 2016, as reported by Box Office Mojo. Fortunately for 2017, the year ended with a bang. delivering hits such as Star Wars: The Last Jedi, Jumanji: Welcome to the Jungle, Thor: Ragnarok, The Greatest Showman, and Coco.
This year, the underwhelming performer has been Solo: A Star War Story, especially in China, where the future of Star Wars comes into question. Big-budget comedies have also struggled as of late. Fortunately, for almost everyone else the projected success stories have proven to be monster hits, most recently demonstrated by box office juggernauts The Incredibles 2 and Jurassic World: Fallen Kingdom.
Will the optimistic summer 2018 box office estimate from Variety be proven correct? Only time will tell. For now, grab your towels, head to the beach, and later that evening catch a showing of the latest release at your favorite air-conditioned theater!
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