Detective Pikachu, led by fan favorite Ryan Reynolds, will be the first wide release film to attempt to dethrone Avengers: Endgame since its debuted on April 26. If you follow entertainment news, then you are aware of the unprecedented success of Marvel’s latest entry into its MCU. Without trying to come across as melodramatic, the prodigious success of Endgame validated the sustainability of theatrical cinema in the modern market. However, all great things must come to an end and Detective Pikachu will be the first film to try to dethrone the Disney/Marvel cinematic juggernaut.
According to Box Office Pro, Endgame will continue to surge at the box office and add another $70.7 million to its growing $2 billion run. Despite a high brand recognition and what looked to be considerable hype, Detective Pikachu will likely open in the shadow of one of the most significant films of the millennium. What was originally projected to be a $70 – 90 million opening has withered to $56 million opening projection.
This story is also consistent in the international market. As reported by Deadline, Detective Pikachu pocketed $27.7 in the global box office. Conversely, Endgame will be the first Hollywood film to cross RMB 4B. Endgame is projected to end its run with $671 million in the Middle Kingdom alone.
Detective Pikachu is not projected to be an absolute flop – its average numbers are not caused by the film’s own faults, but it’s unfortunate proximity to something much bigger.
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