BuzzFeed and Lionsgate are partnering up to create a new batch of feature films focused on millennial and gen-z audiences. The new partnership will create films that will be entertaining and socially conscious to help boost representation in film. The partnership is supposed to help better target and tell gen-z stories.
Lauren Bixby, Lionsgate VP Acquisitions and Co-Productions, stated to Deadline, “We are thrilled to collaborate with BuzzFeed to expand our digital footprint with a slate of original films that speak to their highly engaged audience. With our innovative marketing strategy and agile distribution teams, combined with BuzzFeed’s impressive and extensive global reach, the partnership will allow two entrepreneurial companies to work together to develop some great IP.”
While Richard Alan Reid, SVP Global Content & Film at BuzzFeed, stated, “This exciting partnership with Lionsgate marks a new chapter for BuzzFeed and our studio endeavors. We are expanding our strategy to include long-form content, with a slate that celebrates identity, diversity and youth culture, and concepts that highlight themes and characters not typically at the center of pop movies.”
With new content targeted at young audiences, the partnership is sure to garner support from young people across the country.