British television personality and actor Maya Jama has signed an exclusive multi-project agreement with Netflix, partnering with the streaming platform to develop and headline a series of forthcoming titles. The development follows Jama’s announcement over the weekend confirming her departure as host of ITV’s reality dating flagship Love Island U.K. after nine seasons at the helm, citing a desire to pursue new creative directions in her screen career.
The partnership expands an existing collaboration between Jama and the streamer following her dramatic acting debut earlier this year in the second season of Guy Ritchie’s crime series The Gentlemen. In the series, Jama recurred as Aisha, a high-level business associate opposite Kaya Scodelario’s Susie Glass, a role she is slated to reprise in the show’s upcoming installment. The pact also capitalizes on a surge in audience demand following her high-profile run on the BBC’s record-breaking ratings hit The Celebrity Traitors, where she emerged as a fan favorite and the sole original Traitor to reach the final episode.
While specific project titles and production timelines under the new deal remain under wraps, Netflix executives underscored the alliance as a significant talent priority for its regional and global slates. Anne Mensah, Vice President of Content for Netflix U.K., commended Jama’s distinct on-screen magnetism and rapport with audiences, framing the pact as a natural escalation of their collaborative relationship.
Jama established her media career as a radio host and broadcast personality across MTV and BBC Radio 1 before transitioning to major network hosting duties on Love Island U.K. and serving as an on-air panelist for ITV’s The Masked Singer U.K.
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