Disney’s CEO, Bob Iger, appeared on Good Morning America, speaking from Hong Kong Disneyland, where the “World of Frozen” attraction was recently opened. Following the opening ceremony, Bob Iger discussed the newest attraction, “For years at our Disney Parks, we’ve been creating these large immersive worlds. Essentially, they are the physical embodiment of some of the greatest stories that we’ve told… And of course, Frozen being one of our most valuable franchises, as you mentioned, a very successful film, I think it’s just right for building the place that Frozen takes place in. It’s just a fantastic land that enables people to get immersed in the story of Frozen and will interact with all the great characters from the films.”
Iger made an exciting announcement about the future of the Frozen franchise, “Frozen 3 is in the works, and there might be a Frozen 4 in the works, too. But I don’t have much to say about those films right now. But Jenn Lee, who created Frozen, the original Frozen and Frozen 2, is hard at work with her team at Disney Animation on not one but actually two stories.”
Frozen is celebrating the tenth anniversary of its first feature that helped kickstart a franchise. The anniversary is being celebrated with the release of its audio series Frozen: Forces of Nature. The series takes place after Frozen 2 and is set to include new characters like Queen Disa and Lord Wolfgang.
It seems there are a lot of exciting developments and projects in the works at Disney for the Frozen Franchise.