AMC Theatres has found a partner for its new retail popcorn line: Walmart. The mega-cinema circuit’s new microwaveable and ready-to-eat popcorn product line will launch exclusively in select Walmart stores beginning March 11.
In April, AMC Perfectly Popcorn varieties will be on the shelves of more than 2,600 Walmart locations and walmart.com. According to AMC, a six-count package of the microwave varieties is expected to sell for $4.98 plus tax. Ready-to-eat popcorn, available in a 4.2-ounce to 5.2-ounce bag, will likely sell in stores for $3.98.
According to The Hollywood Reporter, “AMC Theatres, the largest movie chain in the U.S. and the world, first announced its plan to diversify into the retail popcorn business in November 2021. The initiative is intended to create a new revenue stream as cinemas recover from the COVID-19 crisis and contend with changing consumer habits in the age of streaming.”
the two product types come in Classic Butter, Lightly Salted, and Extra Butter flavors, the last of which involves “buttery topping packets” that enable consumers to “replicate that ultimate movie theater experience of adding even more butter flavor to their popcorn.”
Following the exclusive launch at Walmart locations this spring, AMC hopes to broaden the distribution channels for its new popcorn line.
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