After the excitement of Taylor Swift’s The Eras Tour, AMC Theatres has issued guidelines for Beyoncé’s fans as they make their way to see Renaissance: A Film By Beyoncé.
The theater chain released their guidelines as the concert movie now opens across the country where it’s on course to do better than expected with a $21 – 24 million opening. The film has also earned the much sought after A+ CinemaScore.
Just like Swifties, the Beyhive has been encouraged to commemorate the event with selfies, dressing up, and singing along during the screenings, but AMC has also given the same warnings, telling viewers not to record the actual film, not to dance on seats or block other audience members, and to safely enter and exit the auditorium.
AMC also gave out guidelines to those in the Beyhive, who want to emulate the superstar’s ensembles: “We want to see your amazing outfits! Feel free to take selfies and group shots to celebrate the occasion and the beautiful ensembles you came up with…If parts of your outfit will potentially block other viewers from the screen, please remove them as the film begins (ex. headwear, wings, etc.), and please keep in mind that masks (except for standard face makes used explicitly for health and safety reasons) are not permitted.”
The theater chain also made sure to remind viewers that they should “plan [their] bathroom breaks or other needs accordingly” given the film’s 2 hour and 48 minute runtime.
The film also looks to achieve the biggest opening for the first weekend of December, a title held by Tom Cruise’s The Last Samurai, which debuted in 2003 at $24.3 million (not adjusted for inflation).
Beyoncé has celebrated the film’s opening by dropping a new song: “My House.” This is the first new music that has been released by the superstar since last year’s release of Renaissance.
Leave a Comment