A24’s ‘Marty Supreme’ Breaks PSA Records following Chalamet’s Promotion

Timothée Chalamet has recently embarked on a lengthy press tour for Marty Supreme. The cast has drawn significant attention in Hollywood and has Chalamet’s fans excited for the film. The tour has prompted slight controversy. The marketing for the film has used an unconventional approach, and Chalamet himself has made several public remarks that have drawn attention. Throughout the tour, Chalamet has engaged in consistent promotional appearances that have ranged from playful to peculiar. While some elements, like the viral parody A24 marketing meeting that culminated in an orange Marty Supreme blimp, got fans engaged, a major moment in the marketing line has been the retro Marty Supreme jackets worn by the Jenner sisters, Kid Cudi, and Karl-Anthony Towns, whose custom Knicks colorway drew particular attention. The rarity of the jackets has driven interest even higher—everyone wants one, but they are practically impossible to get ahold of.

In a now-deleted interview, Chalamet described Marty Supreme as his strongest performance in his career, referring to his “top-of-the-line performances” over the past seven to eight years. The comments were met with mixed reactions online. On Good Morning America, Chalamet spoke generally about the future of the film, mentioning things that some viewers interpreted as overconfidence in critical acclaim recognition.

Addressing the response in an interview with IndieWire, Chalamet explained that his press strategy reflects the spirit of the film itself. He often embodies the character that he is playing. In Marty Supreme, he described the film as an original project centered on the ambition and pursuit of a dream shown by Marty Mauser, adding that his promotional actions are intended to support the film as fully as possible.

Despite the divided reactions, the film’s early box office performance has been supreme. The film opened exclusively on six screens on December 19. Across the six theaters, Marty Supreme earned $875,000 in its debut weekend, which led to the highest per-screen average of the year and the largest PSA in A24’s history. The film expands nationwide on Christmas Day.