There may be an increase in Star Wars fans tuning in to this year’s Super Bowl, as reports indicate that Disney will show a trailer for its upcoming feature, The Mandalorian & Grogu, its first theatrical release since 2019’s The Rise of Skywalker.
It is also expected that the production company will release a first look at Pixar’s Toy Story 5. But it looks unlikely that Disney will release any more, as there has been confirmation that trailers for Marvel’s Avengers: Doomsday and Spider-Man: A Brand New Day will not air during ad segments. Furthermore, Sony, along with studios such as Apple, Netflix, and Amazon/MGM, is expected to sit out of this year’s Super Bowl entirely.
Warner Bros. is expected to air a DC Supergirl teaser earlier in the day during the airing of the Puppy Bowl on Animal Planet, a network owned by Warner Bros. Discovery. Universal is also expected to run trailers for Minions 3, The Super Mario Galaxy Movie, and Steven Spielberg’s sci-fi alien-invasion film Disclosure Day. Paramount is expected to air a spot covering Scream 7, while Lionsgate might use the NBC pregame coverage hours to tease the highly anticipated Michael Jackson biopic Michael.
It could look like a poor promotion to us, the audience, for the studio not using the Super Bowl’s millions of views to their advantage, because while it may pay off in the long run, studios don’t usually want to spend 30 seconds of ad space for upwards of $10 million.
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