The marketing team for A Star is Born took an interesting direction this past week when a billboard that is shown in the film was put up next to the Chateau Marmont, almost exactly as it appears in the film. This is part of the pre-Oscars marketing campaign, riding off the buzz from the Golden Globes and getting ready for the Oscar nominations and awards.

The billboard, seen below, shows exactly how prolific the film has become. It does not need to say the name of the film or feature it’s critical response or star-studded cast. It speaks for itself with just the name and image of Lady Gaga‘s character, Ally, and shows just how entwined the archetypal story is with real life Hollywood.

Here’s one post below that shows how images of the billboard have taken off on social media.

Yup, they’ve put up an Ally billboard outside the Chateau Marmont on the Sunset Strip. Same place it’s supposed to be in A STAR IS BORN, albeit a little lower. pic.twitter.com/oeBfwaQvBu

— Kyle Buchanan (@kylebuchanan) January 4, 2019

A Star is Born was up for 5 Golden Globes this past weekend: Best Picture, Best Director, Best Actor in a Motion Picture Drama, Best Actress in a Motion Picture Drama, and Best Original Song and only took home a win for Best Original Song. We’ll see if the hype continues through to Oscar season with nominations right around the corner on January 22 and the ceremony on February 24.