Cinedigm is picking the film rights to Stephen King’s famous scarcely clown Pennywise to be featured in a documentary about creating King’s iconic character. According to Deadline, the film premiered at Sitges International Fantastic Film Festival in Spain and had its UK premiere at FrightFest in October. Co-directed by John Campopiano from Unearth & Untold: The Path to Pet Sematary and Christopher Griffiths from Leviathan: The Story of Hellraiser will discuss the development of Pennywise the clown, they will also discuss creating IT films with the cast, production team, and practical effects.

Pennywise: The Story Of IT was created by Gary Smart, John Campopiano, Adam Evans, Michael Perez, Hank Starrs, Laurence Gornall, Brady William Dorman, Michael Leavy, and Jason Leavy.

Chief Content Officer Yolanda Macias at Cinedigm said, “From red balloons to yellow rain jackets, the groundbreaking miniseries pushed boundaries and still has a lasting impact on the genre to this day. Even three decades after its release, It and the child-eating clown Pennywise scares audiences of all ages. We are excited to take horror fans on this terrifying journey back to the not so sleepy town of Derry.”

Cinedigm will make Pennywise: The Story Of IT available on Apple, Prime Video, Google, VUDU, and channel Screambox.